Goloo ApS was founded in 2008 by Izac and Helle Ron. It started with the idea of producing an inflatable and disposable potty for children. The first prototype was developed in their private home. This led to an international patent.

When a family member became sick the couple discovered how unpleasant conventional bedpans were. Especially for bedridden patients. They thought about the idea of inventing a disposable bedpan for adults based on the same technique as the inflatable potty. The Softloo was developed, and first sold in 2011.

As the process of building a company was complicated, the couple looked for professional support in terms of sparring and finance. Innovation Midt/Vest A/S, (now Borean Innovation A/S) became the first partner. Later Tasfo Selskaberne A/S and Welfare Tech Invest came on-board.

These investors and Izac Ron have over the years supported the Company through their board management work, hereunder the increase of products range and related different patents. A new full automatic production line was developed, and finally the transition into a Limited Company (A/S).

In November 2016 Izac Ron took over all shares in the company, and is now back with the intention to develop the Company specially focusing on the export markets.

Goloo’s products are used in Danish hospitals and a number of nursing homes throughout the country.